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Students’ Research to Tell Why People Visit Downtown Salisbury for Special Events

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Students’ Research to Tell Why People Visit Downtown Salisbury for Special Events

SALISBURY - Catawba College students are getting hands-on experience in marketing research by helping ascertain why people visit downtown Salisbury on special themed event nights.  The upper class students, all enrolled in Dr. Phillip Frank’s Marketing Research class through the Ketner School of Business, began gathering their research this fall using a customized survey to query...


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